In Looker, data modeling is a key aspect of delivering efficient, scalable, and insightful reports and dashboards. One powerful feature within Looker’s modeling language, LookML,...
LookML, Looker’s powerful modeling language, allows you to create sophisticated data models that can transform raw data into insightful business intelligence. One of the key...
The digital era demands a seamless customer experience, powered by comprehensive insights and cohesive strategies. Adobe Analytics, a cornerstone of the Adobe Experience Cloud, becomes...
For Every Business, retaining customers is just as important—if not more—than acquiring new ones. Customer retention is the key to sustainable growth, and leveraging the...
Every businesses must go beyond broad marketing strategies and embrace precision to engage customers effectively. Adobe Audience Manager (AAM) is a powerful data management platform...
For Every Business, the role of an analyst is more crucial than ever. With vast amounts of data at their fingertips, analysts are tasked with...
Attribution is a critical component of digital marketing that allows businesses to determine how different touchpoints along the customer journey contribute to conversions. While standard...
For Every Business, understanding your audience is more important than ever. With the vast amount of data available, businesses must be able to segment their...
For Every Business, marketing campaigns need to deliver measurable results. Businesses can no longer afford to rely on gut feelings or guesswork; Campaign Performance with...
Every businesses need advanced tools to deliver personalized experiences to their customers while optimizing marketing performance. Adobe Analytics, part of the Adobe Experience Cloud, is...